Sex in the Media Essay -- Television Commercial Advertising Essays

Sex in the Media One of the most principal(prenominal) resources of a business is its advertizing team. Due to the fact that people back end and willing buy your product only if they know about it. This is the indicate that marketing and advertisement look at the biggest budgets in a business. This is the reason that places much(prenominal) as Amazon.com spend up to four million dollars on advertisement a grade, according to Dream-Biz.com written by Burke Hedges. There is a saying that goes Sex-sells is this true? Most people would argue that it does. Since choosing this topic it has laboured me to see everything different. When I sit and watch television I burn down?t help but notice all of the strong informal messages that are being thrown at me every second. This project will touch on many venues of advertisement, from television to radio and yet printed advertisement. It seems to me that fire is being used to sell everything. It has become cu stom to see promotions for a movie that would have a hot and seductive scene, or even in a music video which have become nobble movies themselves. I feel that the use of sex in advertisement has gone(p) a myopic too far, when sex is used to sell juice that?s were I draw the line. Snapple had a campaign to reach ages 18-24 year old consumers. Their previous commercials targeted consumers in their 30?s and 40?s. Their spick-and-span campaign was supposed to reach a broad spectrum of demographics while proceed to appeal to older Snapple fans. So what did they use ?Sex?. Fruit sex, that is. These commercials have the familiar fruit faces of Snapple?s prior commercials just a little racier depiction of these ads with references to sex and jail. One of their commercials goes a little someth... ...rial away from our youth and others who may be offended or easily impressionable. Works Cited congressional Record (2001). Proceedings and Debates on the 107th Congress. Available online http//www.house.gov/bernie/town_meeting/2001/Rutland.html (accessed November 1, 2002) Gunter, Barrie (2002). Media Sex What Are the Issues? Mahwah, NJ Lawrence ErlbaumAssociates, INC. Playboy (November 2002). Bourbon Whiskey, an Aged Whisky Maxim. Star Tribune (2002). One Minnesota Family Loves observance the Vikings on TV. But,whew Those Ads Available Onlinehttp//www.startribune.com/stories/565/892703.html (accessed November 14, 2001) Visual Art Trends (2000). Weight Loss or Candy? Available Onlinehttp//www.visualartstrends.com/Ea/Ea4/candy(eS7.html (accessed November 12, 2002) USA Today Magazine (May 2001). Sexy Ads hind end Young Adults