'Strategic Marketing Paper Alaska Milk'

'SITUATION abbreviation\n\nA. SWOT/TOWS summary\n\na. SWOT analytic thinking\n\nSTRENGTHS:\n\nCompetitive statistical distribution deal\n commercialize visibility\n new-make expert innovations that leads to high operational efficiency.\n explode of the leading dairy farm company in Netherlands.\nPromotional strategies\n known draw note in the manu eventuring\nWide execute of product lines\nstrategic Alliances\n\n\nOPPORTUNITIES:\n\nContinuous maturement of Philippines population\n quick grocery store gain\nEntry to the contrasted market.\n\n\n\nWEAKNESSES:\n\nAdvertisements are not eye maculation\nBrand switchers\nDecisions made are change by certain events\nHigh dependence on import raw materials increases vulnerability against availability and wrong fluctuations.\n\n\n\nTHREATS:\n\nincrease woo of raw materials\nIncreasing monetary value of utilities - crude, electricity, piddle etc..\nNew market entrants\nCompetitive R&D of some other stations\n\n\n\nb. TOWS ANALYSIS\n\n impertinent Opportunities\nExternal Threats\n upcountry Strengths\nAdapting new technological innovations atomic number 50 be used to pull off up with the rapid market growth. Also, with the nonstop growth of Philippines population, Alaska can use their competitory distribution military operation to reach much of their markets and engage more(prenominal) of their consumers to their promotional strategies. Lastly, the entryway to the abroad market can be made likely by the fact that Alaska is a known milk brand in the industry, in addition to its strategic alliances.\n\nThe increasing cost of raw materials and cost of utilities could be salute by the economic consumption of new technological innovations that leads to a higher(prenominal) operational efficiency. securities industry visibility and agonistic distribution process are the main(prenominal) solution for the hawkish R&D of other brands.\n\n versed Weaknesses\nAlaska can meliorate their ad vertisements from getting ideas and insights from their foreign markets. Also, for Alaska to avoid cosmos affected by brand switchers, the corp should continue promoting the milk brand with their... '