An Presentation On Airtel Magic

Q: 1 Explore the circumstances in which Bharti launched supernatural and warrant the strategies adopted by the company to establish john in the Indian pre-paid card market. Identify the reasons for the hour success of magic in India? Ans: As it is known that, being iodin of the prime(prenominal) leading players in cellular market of India since 1990s, Bharti cellular LTD. (owner of Airtel john) cherished to lead the market. Its objective was to create the highest recall in its cellular telephony segment. And for that Bharti promote a new cellular brand, Magic or Airtel Magic (which is now known as Airtel). Bharti cellular Ltd weared the cellular market in India by debut Airtel in Delhi in November 1995 as a post-paid cellular presage serve up. But at that time this return was limited to elect(ip) groups because it was pricey for the users in Indian market (Rs. 16 per narrow for crush call). But in late 1990s when new(prenominal) cellular companies start ed to enter the market, Bharti was objected to target customers from all section of society. Bharti agnise that a change, a Magic is needed and they offered Magic postpaid cellular service under Magic brand. Where user was requisite to pay for the service used at the end of any month, pre-paid services have a bun in the oven users to prepay for the airtime chosen and it was quite chintzy likewise.

As pre-paid service is newly introduced to the Indian Market the first step Bharti took was changing their tagline from you can do Magic to If at that place is Magic, Its possible. This attracted the media attenti on. Bharti used Integrated Marketing strateg! ies (Marketing Mix).This is discussed on a lower floor: * If we talk about the pre-paid service Bharti offered they knowing it for everyone. They introduce instant connectivity, pre activated STD\ISD facility, voice mail and improvident messaging service and many more. At the same time Bharti made Magic a strong Brand by merging Airtel and Magic as a single brand. * The price Policy of Bharti was also innovative....If you want to get a to the full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper