Mcluhan’s 4 Laws Of The Media

McLuhans 4 legal philosophys of the media According to Marshall McLuhan, everything that extends us is a sensitive. For instance, the language is a medium that extends us. Thus, when he says that the medium is the sum, it means that the medium integrates itself the message so it is comprehend differently according to the medium. Thinking that new technology changes nations perception, he came up with the 4 natural laws of the media: Enhance, Obsolete, Retrieve and Reverse. The briny image astir(predicate) enhancement is to know what does this new technology recognize better? In new(prenominal) words, what does it does it intensify? For example, we could notice field eyeglasses as an extension of the eyes. Also, a car intensifies the speed of the crazy transportations. As a consequence, with that first law, Marshall McLuhan considers that technology is dependable for the humans. To me, I do agree with that because who can live in 2011 without a cell-phone or In ternet? McLuhans second law deals with obsolescence. In otherwise words, it means: what does this new medium curry old? Indeed, for example, progress makes things better but on the other side it diminishes the use of several(prenominal)thing else, which as a consequence, becomes out of fox. For example, cell-phone made phone booth obsolete. By saying affluence creates poverty McLuhan probably meant a lot of things.

In this case, we could slang the new media as the affluence which makes another old media poorer. With his ordinal law, McLuhan talks more or less retrieval. The real question is: what does the new media bed back from the past ! which was obsolesced? By saying, We drive into the future learning only our rearview mirror, McLuhan probably meant that an old medium is physical body of part of a new one by cosmos retrieved. In other words, a new medium gets or so characteristic from an old one. Then, the last McLuhans law is about reversal. In other words, when pushed to its limits, what does a new medium expiration on us? What happens when it breaks down? Actually,...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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