P - 1? securities industry consists of the strategies and tactics used to identify, lay down and oblige satisfying relationships with guests that result in value for both the customer and the marketer.?Ref.- www.knowthis.com/tutorials/principles-of-marketing/what-is-marketing/definition-of-marketing.htmStrategy is defined as marketing plans taken oer whatever period of time while tactics be true(a) steps made in order to follow the strategies. marketing Plans ar vital to marketing success. They help to focus the pass of companies & marketing teams on the process of marketing i.e. what is transit to be achieved and how we intend to do it. Strategy and tactics atomic number 18 used once we identify the market segment. The first is have segment with a iodin product. In other words, marketers stinkpot a iodine product offering a single segment. For e.g., ?British Airways? Concorde is a high value product aimed in all at big business people and tourists will t o redeem more for speed. Secondly the marketer could overlook the differences in the segments, and thrash to aim a single product at just segments, i.e. the total market. This is typical in ?mass marketing? or where segregation is less important than cost. An e.g. of this is the approach taken by budget airlines such as ?G0 AIR?. Finally at that place is multi-segment approach; here a marketer will becoming game a variety of different segments with a serial of separate products.
This is typical in Automobile Industry. Here in that respect are a variety of products such as diesel, four-wheel-drive, sports and w ord of honor on. Identifying is the just a! bout important marketing function involves efforts demand to gain data of consumers, competitors, and markets. Once a marketer is by with the process of identifying market and strategy for the same, they move on to the attached step in the process of marketing, which is presenting their product or work in an sophisticated way, which... If you want to get a ample essay, order it on our website: OrderCustomPaper.com
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