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Report ---Competition in the Golf Equipment Industry in 2008 To: Anne Kierans From: Liang, Lillian, Sophie, Amy engagement: February 23, 2012 unveiling: Our report is focus on explain the fol mortifieding heller questions: What argon the defining characteristics of the golf equipment industry? What is the industry liking? Analysis Industry: The golf economy involved obstruction industries much(prenominal) as golf equipment manufactures, course designers, turf maintenance, and auberge management services. I t also included such enabled industries as residential golf communities and hospitality and tourism. The defining characteristics of the golf equipment industry are product performance, innovative technology and progress to brand recognition. The accessibility of municipal and public golf courses in the USA make golf accessible to Americans across a wide ply of income levels, but in Europe and Asia golf remained a amuse pursued primaril y by the affluent. In 2007, approximately 22.7 peerless thousand thousand Americans, 2 meg Europeans and 17 million Asians coquetteed golf. About one-third of golfers were considered core golfers. Industry utter(a) revenue were keyed to the figure of speech of core golfers, because they accounted for 91% of rounds played each year and 87% of industry equipment sales, rank fees, and green fees.

The number of golfers in the USA had crashd from1998s 27.5m to 22.7m in 2007. The rapid decline in the number of golfers may force from the following quartette factors. 1. The overall difficulty of the game and the letdown of m any golfers that low scores didnt come apac! e after victorious up the sport were certainly factors in people go forth the game. 2. Limited time to play and practice golf. Whatever get married or mavin golfers with job responsibilities, lack of free time, and family responsibilities verboten them from playing golf on a more firm basis. 3.Older golfers who were either retired or working less than 40 hours per hebdomad were more apt(predicate) to list health concerns or injuries as...If you regard to get a full essay, order it on our website: OrderCustomPaper.com

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