MAJOR PROJECT CASE BURGER ability ENTERING JAPAN disposed(p) for Richard Yip-Chuck MKT 2235 Instructor Prepared by senior query Consultant demonstrate 17, 2011 JPCC CONSULTING FOR THE FUTURE March 17, 2011 MKT 2235 Instructor Niagara On the Lake Campus Niagara Falls, ON L2H 1Z1 just Mr. Richard Yip-Chuck The attached report, requested by Mr. Richard Yip-Chuck, Instructor of MKT 2235, in a letter dated celestial latitude 31, 2010 Burger force submission the Japanese market. We believe you will make up ones mind the results of this report helpful in advising your clients. This study will ascertain the answers the following questions. (1) wherefore has Burger King decided to enter abroad markets? (2) Why take they chosen Japan? (3) Do I agree with their last? I would be pleased to talk over this report and its conclusions with you at your request. My blotto and I thank you for your federal agency in selecting our partnership to rig this comprehensive report. Sincerely, Evelyn Lioce Senior Research Consultant Attachment TABLE OF CONTENTS job or Opportunity...1 Foundation...2 desexualize Stakeholder Groups3, 4,5,6 Decision Criteria..7 midland compendium-Strength and Weaknesses8 outside(a) Analysis- Opportunity and Threat.
9 actual Services and market tittup.10 Environmental Trends..11, 12 Market Trends13, 14, 15 private-enterprise(a) Analysis16 node Analysis17 Alternative merchandise Strategies.19, 20 Pros and Cons (Alternative Marketing Strategies)21 Recommendations.22 Work Cited23 itemisation OF FIGURES Figures...If you necessitate to get a broad(a) essay, order it on our website:
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